"Ogulitsa azifulumizitsa kugwiritsa ntchito ukadaulo wamagetsi kuti azisamalira ntchito"

Gautham Vadakkepatt, director of the Center for Retail Transformation ku George Mason University, adaneneratu kuti ogulitsa afulumizitsa kutengera ukadaulo wamagetsi kuti azisamalira ntchito osati m'chipinda chakumbuyo ndi mosungiramo katundu komanso m'malo ogulitsa omwe amayang'ana ndi makasitomala.

Kuchokera pakugula kwa digito mpaka kusokonezeka kwaunyolo wapadziko lonse lapansi mpaka mliri wosatha, pali chinthu chimodzi chomwe ogulitsa angadalire: Anthu azigula nthawi zonse.
Kaya mumakonda kapena mumadana nazo, zinthu zatsiku ndi tsiku ziyenera kugulidwa.
Anthu ena—kuphatikizapo wokondedwa wanu—nthaŵi zonse amaona kugula zinthu kukhala chinthu chosangalatsa.Zojambula zina, masewera ena, ndipo ndinapeza kuti Marilyn Monroe ananena bwino kwambiri kuti: "Chimwemwe sichidalira ndalama, koma kugula zinthu."

Ngakhale ambiri akukhulupirira kuti mliriwu ukhala kutha kwa malo ogulitsa njerwa ndi matope monga tikudziwira, zaka ziwiri za mliriwu, ogulitsa akukulitsa malo ogulitsa njerwa ndi matope.
Tengani Burlington, mwachitsanzo.Monga gawo la njira ya Burlington 2.0, kampaniyo ikukonzekera kuyang'ana kwambiri mauthenga otsatsa, kupititsa patsogolo malonda ndi luso la assortment, ndikukulitsa kuchuluka kwa masitolo pogwiritsa ntchito mawonekedwe ang'onoang'ono a 2.0.
Monga tafotokozera mu Lipoti la Placer Lab pa Top 10 Retail Brands to Watch mu 2022, masitolo ang'onoang'ono awa (akutsika mpaka 32,000 square feet) Meter).Mu 2021, chiwerengero chimenecho ndi 42,000 masikweya mita.Akuyembekezeka kufika $1 biliyoni mu 2019:

Mumadziwa mwambi woti "mukumva ngati mwana komanso malo ogulitsira maswiti"?
Pali chifukwa chake mawuwo sakhala "osangalala ngati mwana akuyang'ana maswiti pa intaneti."
Kugula m'sitolo kuli ndi maubwino omwe e-commerce sangakhale nawo.
Mwachitsanzo, mumapeza chisangalalo cha kukhutitsidwa nthawi yomweyo (ndi kumverera kwagalamu kwa thumba la Sephora) ndi chithandizo kuchokera kwa ogwira ntchito m'sitolo.Ogwiritsanso ntchito nthawi zambiri amakhala ndi vuto lobwezera zinthu, chifukwa zimatha kuwonedwa, kuyesedwa ndikuyesedwa musanagule.

Inde.Shpping ndizochitika zomwe zimakhudza mphamvu zanu zonse.Ngakhale malonda a E-commerce akukwera mwachangu panthawi ya mliri, sitinganene kuti anthu sakufunikanso kugula m'sitolo.