M'madera okalamba, kufunikira kwa mankhwala kukukulirakulira, motero malo ogulitsa mankhwala amathandizira kwambiri pamakampani amakono ogulitsa.

Electronic Shelf Label(ESL) ndiyo njira yoyenera yolimbikitsira mankhwala mosamala komanso mwamphamvu, ndikuwonetsa zidziwitso zofunikira monga zoyipa, zotsutsana, ndi zina zomwe kasitomala amayenera kudziwa pamashelefu.

Kupitilira apo, ESL ndiyofunikiranso ku dongosolo la IoT kukhathamiritsa kugulitsa kwa masitolo ogulitsa mankhwala pogwira zosowa za makasitomala ndikusintha mwachangu masheya omwe akufuna pamsika.Mosakayikira, ESL yayamba kusintha kwa digito pamasitolo ogulitsa mankhwala.